Sharing and engaging on all topics related to the customer experience via a game is so fun!. It stimulates connection and engagement and generates so many ideas and insights.  Babs knows how to get real and how to co-create with a team, very inspiring!

Karin Zwiers

Lecturer in Hospitality Marketing, Hotelschool The Hague



The CX Game, facilitated by Babs, has mainly helped on creating awareness: where are the needs of the customer, are we doing what we promise and how can I contribute? The competition element, with the customer as subject, has been a great addition to the Customer Experience workshops for our call centers!

Juul van Schijndel

Breman Installation Group