The CX Game is part of the CX Roadshow in which all colleagues from all departments and local organizations participated. There is a connection between people and CX Strategy, the importance of CX is vivid and the involvement with each other and the subject of CX has increased. This contributes to breaking through departmental thinking and silos, since we created a common goal. Besides, it has generated enthusiasm; many colleagues have indicated that they want to contribute actively in the CX programme. The output is used for further detailing of existing plans and the plans made in cooperation with the ambassadors.

Gerda Swinkels-Legierse

Customer Experience Manager Grodan about the CX Game Changetool