Would you like a cup of coffee, cappuccino, espresso?

Tea please. Preferably green. Really green without lemon or any other flavour.


As a true tea lover I enjoy loose leaf tea, fresh ginger or special brands. Tea that is not only an experience in terms of taste, but tea that is also put in nice designed teabags. I think that the ultimate tea experience is a teapot. Just normal abroad, still rare in the Netherlands.


The coffee perception has been very common for years. Fortunately, I notice more and more initiatives to create an experience around tea. Not only in the catering industry, but also if I visit my customers’ offices. For large companies, an inhouse barista is no longer an exception. You do not only make your employees happy with this, but also your customers.


What kind of coffee and tea experience does your organization offer? And does it fit in your brand, core values and customer promise?


Babs Asselbergs regularly writes blogs about her own customer experiences and those of others. Babs enjoys the small things that make the difference, but also knows that these little acts of kindness actually have an effect. She believes that if we are more aware of our behaviour and its effect on others, we can make the world more beautiful for both customers and ourselves. Babs is an expert in customer experience and customer focus. Together with Nienke Bloem, she’s founder of the Customer Experience Game – by BlommaBerg.