Playing to Win: Gamification Tactics for CX Success with The Customer Experience Game

2025-01-22T13:01:58+01:0022 January 2025|

As customer experience (CX) continues to be a key differentiator for businesses, CX leaders face continuous challenges and opportunities. In a recent episode of “CX Leadership Talks,” I interviewed Babs Asselbergs, with whom I founded The Customer Experience Game. We had a stimulating discussion on designing a game to engage participants in workshops on customer ...