Do You Recognize The Following?

  • Customer Experience may be a (strategic) theme in the organization, but what exactly does it mean to us?
  • We are looking for a fun workshop about customer experience for our team
  • Who has the experience to guide us through the roll-out of our CX strategy?
  • How can we make employees think in a fun way about what they can do themselves to do even better for the customer?
  • Our customers do not get sufficient priority on the agenda during Team, Management and Board meetings.
  • How do we bring our new customer strategy to life in a fun interactive way?
  • We have collected sufficient customer feedback; how do we convert this to ACTION?
  • Our Customer compass is ready. How can we make sure our employees are going to use it in their daily work?

Do you recognize these issues? Haven’t got a clue how to handle them in an active and fun way? Play the CX Game!

Time to play The Customer Experience Game!

The Customer Experience Game is an (online) board game that helps your employees to raise awareness about customer experience. This game not only gives you fun, but more importantly it answers difficult Customer Experience questions. The Game puts you straight into action. You inspire each other and learn in a fun way how you as an employee and as a team can give customers a better customer experience.

A trained facilitator supervise the Game so that Customer Experience really comes alive in you’re the minds of your employees. Participants will answer questions and carry out assignments within limited time. In this way you will give the customer a voice in your (management) team and create a call to action. You will get to know each other and each other’s customer experiences better. You discover where you are already delivering and what your next step should be to work together for a better and distinctive customer experience. Playing a game together. It’s fun and immediately creates a mutual bond.

This is the ONLY management game that is about YOUR customers and offers a follow-up! In doing so, you will not only reflect on a nice afternoon, but you put the theories you have learned into practice.

Time to play The Customer Experience Game!

The Customer Experience Game is an (online) board game that helps your employees to raise awareness about customer experience. This game not only gives you fun, but more importantly it answers difficult Customer Experience questions. The Game puts you straight into action. You inspire each other and learn in a fun way how you as an employee and as a team can give customers a better customer experience.

A trained facilitator supervise the Game so that Customer Experience really comes alive in you’re the minds of your employees. Participants will answer questions and carry out assignments within limited time. In this way you will give the customer a voice in your (management) team and create a call to action. You will get to know each other and each other’s customer experiences better. You discover where you are already delivering and what your next step should be to work together for a better and distinctive customer experience. Playing a game together. It’s fun and immediately creates a mutual bond.

This is the ONLY management game that is about YOUR customers and offers a follow-up! In doing so, you will not only reflect on a nice afternoon, but you put the theories you have learned into practice.

Do You Recognize The Following?

  • Customer Experience may be a (strategic) theme in the organization, but what exactly does it mean to us?
  • Who has the experience to guide us through the roll-out of our CX strategy?
  • How can we make employees think in a fun way about what they can do themselves to do even better for the customer?
  • We are looking for a fun workshop about customer experience for our team.

Do you recognize these issues? Haven’t got a clue how to handle them in an active and fun way? Play the CX Game!

Versions of The Customer Experience Game

The CX Game

  • An energetic workshop that increases Customer Experience awareness
  • 9 to 16 participants per gaming table, on location or online
  • Guidance by a trained CX Game facilitator
  • 2 to 3 hours of assignments in line with your situation
  • Output consists of tangible ideas

Playing a game together. It’s fun, and it creates a connection between the players. Imagine if such a game also answered tricky questions, and you could learn a lot by playing it. The CX Game is the answer!

Around the table together, the customer experience awareness will increase in a matter of hours. Employees are sharing, learning and realizing what they can do individually, and as a team, to improve customer experience.

CX Game Festival

  • A fun, energetic team building activity, themed Customer Experience
  • For large groups during your company or team event
  • 40 to 100 participants, on location or online
  • 3 hours with tailored assignments
  • Guidance by two trained CX Game facilitators

In small groups, employees will start working on creative and inspiring assignments. They will then share their experience, get inspired and come up with ideas. Also, they will start to get a picture of what they can do individually, and as a team, to deliver a better experience to their customers.

The awareness about customer experience will grow in a fun and playful manner. And this makes the CX Game Festival an incredibly suitable and entertaining team activity.

Train the Trainer

  • Your very own change tool for your organization
  • A proven method that prompts thinking and action
  • Employees are trained to become a CX Game facilitator
  • Guidance by a CX professional
  • A CX Game Program for your organization with tailored assignments

Your very own CX Game Program enables you to make the customer top of your agenda whenever you wish to do so. You will be working together to improve the awareness and solutions around  Customer Experience.

Providing support in realizing customer promises, the connection with Agile or LEAN, employee onboarding, or rolling out a customer (contact) strategy or cultural program, these are just a handful of examples.

Participants About The Customer Experience Game

The Founders And Facilitators

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Babs Asselbergs

Customer Experience Activator & Creative Changemaker

About Babs and Nienke

Our mission is to make the world a better place for customers and employees alike.

Babs brings customer experience alive and activates employees and teams to give an even better experience to their customer while bringing more fun into their own jobs.

Nienke believes in activating people through a pragmatic approach; that's why her motto is 'Making Customer Experience Work'.

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Nienke Bloem

Customer Experience Education & Keynote Speaker

The Founders And Facilitators

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Babs Asselbergs

Customer Experience Expert & Creative Changemaker
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Nienke Bloem

Customer Experience Education & Keynote Speaker

About Babs and Nienke

Our mission is to make the world a better place for customers and employees alike.

Babs brings customer experience alive and activates employees and teams to give an even better experience to their customer while bringing more fun into their own jobs.

Nienke believes in activating people through a pragmatic approach; that's why her motto is 'Making Customer Experience Work'.

Our Partners

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Gaby Remmers

Expert Customer Experience @ BuroCactus
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Els Dhaeze

Customer Excellence Architect @ PITopia
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Ian Golding

Global Customer Experience Specialist and CCXP
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Nikkie de Bruijn

Practice Lead Customer Excellence @ Kirkman Company
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Stefan Schaap

Senior Consultant CX @ Kirkman Company
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Alaa Halawi

Principal @ New Metrics
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Anisa Al Raissi

Project Manager and Experiential Learning Facilitator @ New Metrics
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Sandra Thompson

Founder @ Ei Evolution CX & EX Consultancy

The Customer Experience Game is the result of a cooperation between Nienke Bloem and Babs Asselbergs, owners of BlommaBerg - The Game Company. For more information about the game, please contact us via one of the options below, or fill out the contact form.

Phone Numbers

Babs Asselbergs: 06-17443249

Nienke Bloem: 06-22216210

Email address

Babs@BlommaBerg.nl