What Is The Customer Experience Game®?

Real action, learning and fun. That’s The Customer Experience Game®. This board game will significantly enhance your and your colleagues’ awareness of Customer Experience. Not only while having fun and battling each other as a team, but also in finding answers to those Customer Experience challenges. The CX Game immediately puts all in action mode. Because learning and having fun are not enough; we aim for all to take action!

Activation

You inspire each other with the answers and solutions you come up while playing the Game. Through play, you’ll learn how to further improve and optimize Customer Experience, both as individuals with a team. You’ll be challenged to answer CX questions or find solutions as creatively as possible before time runs out. During the Game, your customer gets a voice in your (management) team. You’re ready to take action.

Happy customers

To ensure that Customer Experience truly comes alive in your organization, a trained facilitator who is also a CX professional guides the workshop. This CX facilitator inspires you, keeps an eye on the clock, and rewards you with (well-founded) happy customers for the best answers and solutions. Which team will be the winner? The team with the happiest customers, of course!

Level up!

You’ll get to know each other and your customer experiences better in this workshop. Discover in which areas you’re already doing well and what your next step in Customer Experience should be. And of course, how you can work towards an even better and distinctive customer experience.

Tailor-made

Playing a game together. It’s enjoyable, fun, and immediately creates a bond. We tailor the assignments and challenges for you: this is the ONLY Serious Game that is all about YOUR customers and Customer Experience! And if you want to go to the next level, we’ll gladly provide a suitable follow-up program.

With the CX Game, your inner enthusiastic CX pro emerges. You’ll not only have a great time, but also valuable insights and knowledge how to apply, what you’ve learned and experienced in practice after the game. All based on the action plan we create together.

Fun in action

Do you want to let your team discover and embrace Customer Experience in a fun way? Play the CX Game! You can be sure you’ve found an active and enjoyable approach that will excite everyone!

What Is The Customer Experience Game®?

Real action, learning and fun. That’s The Customer Experience Game®. This board game will significantly enhance your and your colleagues’ awareness of Customer Experience. Not only while having fun and battling each other as a team, but also in finding answers to those Customer Experience challenges. The CX Game immediately puts all in action mode. Because learning and having fun are not enough; we aim for all to take action!

Activation

You inspire each other with the answers and solutions you come up while playing the Game. Through play, you’ll learn how to further improve and optimize Customer Experience, both as individuals with a team. You’ll be challenged to answer CX questions or find solutions as creatively as possible before time runs out. During the Game, your customer gets a voice in your (management) team. You’re ready to take action.

Happy customers

To ensure that Customer Experience truly comes alive in your organization, a trained facilitator who is also a CX professional guides the workshop. This CX facilitator inspires you, keeps an eye on the clock, and rewards you with (well-founded) happy customers for the best answers and solutions. Which team will be the winner? The team with the happiest customers, of course!

Level up!

You’ll get to know each other and your customer experiences better in this workshop. Discover in which areas you’re already doing well and what your next step in Customer Experience should be. And of course, how you can work towards an even better and distinctive customer experience.

Tailor-made

Playing a game together. It’s enjoyable, fun, and immediately creates a bond. We tailor the assignments and challenges for you: this is the ONLY Serious Game that is all about YOUR customers and Customer Experience! And if you want to go to the next level, we’ll gladly provide a suitable follow-up program.

With the CX Game, your inner enthusiastic CX pro emerges. You’ll not only have a great time, but also valuable insights and knowledge how to apply, what you’ve learned and experienced in practice after the game. All based on the action plan we create together.

Fun in action

Do you want to let your team discover and embrace Customer Experience in a fun way? Play the CX Game! You can be sure you’ve found an active and enjoyable approach that will excite everyone!

Versions of The Customer Experience Game®

The CX Game

  • An energetic workshop that increases Customer Experience awareness
  • 9 to 16 participants per gaming table, on location or online
  • Guidance by a trained CX Game facilitator
  • 2 to 3 hours of assignments in line with your situation
  • Output consists of tangible ideas

Playing a game together. It’s fun, and it creates a connection between the players. Imagine if such a game also answered tricky questions, and you could learn a lot by playing it. The CX Game is the answer!

Around the table together, the customer experience awareness will increase in a matter of hours. Employees are sharing, learning and realizing what they can do individually, and as a team, to improve customer experience.

CX Game Festival

  • A fun, energetic team building activity, themed Customer Experience
  • For large groups during your company or team event
  • 40 to 120 participants, on location or online
  • 4 hours with tailored assignments
  • Guidance by two trained CX Game facilitators

In small groups, employees will start working on creative and inspiring assignments. They will then share their experience, get inspired and come up with ideas. Also, they will start to get a picture of what they can do individually, and as a team, to deliver a better experience to their customers.

The awareness about customer experience will grow in a fun and playful manner. And this makes the CX Game Festival an incredibly suitable and entertaining team activity.

Train the Trainer

  • Your very own change tool for your organization
  • A proven method that prompts thinking and action
  • Employees are trained to become a CX Game facilitator
  • Guidance by a CX professional
  • A CX Game Program for your organization with tailored assignments

Your very own CX Game Program enables you to make the customer top of your agenda whenever you wish to do so. You will be working together to improve the awareness and solutions around  Customer Experience.

Providing support in realizing customer promises, the connection with Agile or LEAN, employee onboarding, or rolling out a customer (contact) strategy or cultural program, these are just a handful of examples.

Participants About The Customer Experience Game®

The Founders And Facilitators

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Babs Asselbergs

Customer Experience Activator & Creative Changemaker

About Babs and Nienke

Our mission is to make the world a better place for customers and employees alike.

Babs brings customer experience alive and activates employees and teams to give an even better experience to their customer while bringing more fun into their own jobs.

Nienke believes in activating people through a pragmatic approach; that's why her motto is 'Making Customer Experience Work'.

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Nienke Bloem

Customer Experience Education & Keynote Speaker

The Founders And Facilitators

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Babs Asselbergs

Customer Experience Expert & Creative Changemaker
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Nienke Bloem

Customer Experience Education & Keynote Speaker

About Babs and Nienke

Our mission is to make the world a better place for customers and employees alike.

Babs brings customer experience alive and activates employees and teams to give an even better experience to their customer while bringing more fun into their own jobs.

Nienke believes in activating people through a pragmatic approach; that's why her motto is 'Making Customer Experience Work'.

Our Partners

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Gaby Remmers

Expert Customer Experience @ BuroCactus
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Els Dhaeze

Customer Excellence Architect @ PITopia
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Bart van Engelen

Sr. Consultant Customer Excellence @ Kyden
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Nikkie de Bruijn

Practice Lead Customer Excellence @ Kyden
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Stefan Schaap

Senior Consultant CX @ Kyden
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Anisa Al Raissi

Project Manager and Experiential Learning Facilitator @ New Metrics
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Sandra Thompson

Founder @ Ei Evolution CX & EX Consultancy
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Ian Golding

Global Customer Experience Specialist and CCXP
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Alicia Ayón

Marketing Consultant @ Grupo Aga
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Mauricio Alanis

CX Consultant @ Grupo Aga

The Customer Experience Game is the result of a cooperation between Nienke Bloem and Babs Asselbergs, owners of BlommaBerg - The Game Company. For more information about the game, please contact us via one of the options below, or fill out the contact form.

Phone Numbers

Babs Asselbergs: 06-17443249

Nienke Bloem: 06-22216210

Email address

Babs@BlommaBerg.nl